City Ballet’s Clean New Lines

New York City Ballet has developed a beautiful new look for itself this season. They’ve redone the website, the posters, the playbill, and decked out the lobby with gorgeous black and white photography of the dancers mid pas de deux. The photographs are wonderfully clean, simple and poignant, reminiscent of Balanchine’s own neo-classical work.

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One Response to City Ballet’s Clean New Lines

  1. Ariel says:

    I love these photos! I found out recently that it was Pentagram Design who did the whole branding for NYCB (I thought it was the NYCB employees, but I was wrong). They did such a good job, and I can’t wait to see what the designs and signage looks like next season.

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