Category Archives: arts marketing

The Leader as Artist

I’m reading a book called Reframing Organizations: Artistry, Choice, and Leadership for one of my graduate courses, and was really struck by a paragraph that I thought was worth sharing. The authors, Lee G. Bolman and Terrence E. Deal, were discussing … Continue reading

Posted in art, arts marketing, Education | Tagged , , , , , | 1 Comment

Why Keigwin’s New Videos are Sickening, but Smart

Keigwin + Company has been aggressively promoting their upcoming Joyce Theater premiere, called Dark Habits, with weekly videos that feature each of the dancers.  Watch some of the videos below and you’ll understand the heightened anticipation.  They more closely resemble … Continue reading

Posted in arts marketing, criticism, Dance, Joyce Theater, New York City, Videos | Tagged , , , , , , , | 2 Comments

National Arts Advocacy Day: What You Can Do

Americans for the Arts has declared today the 23rd Annual National Arts Advocacy Day.  More than 500 arts, education, entertainment, and policy leaders have gathered at The National Arts Action Summit in Washington to develop strong public policies and support … Continue reading

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A Marketing Lesson from Rice Krispies

An email update from The Field brought to my attention James Surowiecki’s recent column in The New Yorker. He discusses marketing decisions made by Kellogg and Post cereals during the Great Depression as a lesson for today’s companies, which are … Continue reading

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NYCB’s MOVES and ABT’s 18/29 Club

New York City Ballet and American Ballet Theatre have both established special membership programs specifically for people in their 20s: MOVES and the 18/29 Club. It’s wonderful that the city’s major ballet companies recognize the need to cultivate younger audiences, … Continue reading

Posted in American Ballet Theatre, arts marketing, ballet, criticism, Dance, New York City, New York City Ballet | Tagged , , , , , , , , | 2 Comments