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Category Archives: arts marketing
The Leader as Artist
I’m reading a book called Reframing Organizations: Artistry, Choice, and Leadership for one of my graduate courses, and was really struck by a paragraph that I thought was worth sharing. The authors, Lee G. Bolman and Terrence E. Deal, were discussing … Continue reading
Why Keigwin’s New Videos are Sickening, but Smart
Keigwin + Company has been aggressively promoting their upcoming Joyce Theater premiere, called Dark Habits, with weekly videos that feature each of the dancers. Watch some of the videos below and you’ll understand the heightened anticipation. They more closely resemble … Continue reading
Posted in arts marketing, criticism, Dance, Joyce Theater, New York City, Videos
Tagged Dance, dark habits, Joyce Theater, keigwin and company, Larry Keigwin, marketing, New York City, sex
2 Comments
National Arts Advocacy Day: What You Can Do
Americans for the Arts has declared today the 23rd Annual National Arts Advocacy Day. More than 500 arts, education, entertainment, and policy leaders have gathered at The National Arts Action Summit in Washington to develop strong public policies and support … Continue reading
A Marketing Lesson from Rice Krispies
An email update from The Field brought to my attention James Surowiecki’s recent column in The New Yorker. He discusses marketing decisions made by Kellogg and Post cereals during the Great Depression as a lesson for today’s companies, which are … Continue reading
Posted in Articles, arts marketing, Education, History, New York City
Tagged advertising, arts management, arts marketing, arts organizations, career workshops, cereal, economy, James Surowiecki, Kellogg, New York City, Post, recession, Rice Krispies, snap crackle pop, The Field, The New Yorker
2 Comments
NYCB’s MOVES and ABT’s 18/29 Club
New York City Ballet and American Ballet Theatre have both established special membership programs specifically for people in their 20s: MOVES and the 18/29 Club. It’s wonderful that the city’s major ballet companies recognize the need to cultivate younger audiences, … Continue reading
