Tag Archives: arts organizations

A Marketing Lesson from Rice Krispies

An email update from The Field brought to my attention James Surowiecki’s recent column in The New Yorker. He discusses marketing decisions made by Kellogg and Post cereals during the Great Depression as a lesson for today’s companies, which are … Continue reading

Posted in Articles, arts marketing, Education, History, New York City | Tagged , , , , , , , , , , , , , , , | 2 Comments

The Art of the Turnaround

I’m currently enrolled in an arts management certificate program at NYU and just finished my first course, Managing the Arts (the prerequisite for everything else). One of the required readings was Michael Kaiser’s The Art of the Turnaround, which reveals … Continue reading

Posted in American Ballet Theatre, art, arts marketing, ballet, Dance, Dance writing, Education, Reviews | Tagged , , , , , , , , , , , , , , | 3 Comments