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Tag Archives: arts organizations
A Marketing Lesson from Rice Krispies
An email update from The Field brought to my attention James Surowiecki’s recent column in The New Yorker. He discusses marketing decisions made by Kellogg and Post cereals during the Great Depression as a lesson for today’s companies, which are … Continue reading
Posted in Articles, arts marketing, Education, History, New York City
Tagged advertising, arts management, arts marketing, arts organizations, career workshops, cereal, economy, James Surowiecki, Kellogg, New York City, Post, recession, Rice Krispies, snap crackle pop, The Field, The New Yorker
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The Art of the Turnaround
I’m currently enrolled in an arts management certificate program at NYU and just finished my first course, Managing the Arts (the prerequisite for everything else). One of the required readings was Michael Kaiser’s The Art of the Turnaround, which reveals … Continue reading
Posted in American Ballet Theatre, art, arts marketing, ballet, Dance, Dance writing, Education, Reviews
Tagged Alvin Ailey American Dance Theater, American Ballet Theatre, arts administration, arts management, arts organizations, ballet, Dance, Kansas City Ballet, Kennedy Center for the Performing Arts, Michael Kaiser, New York University, non-profit organizations, Royal Opera House, The Art of the Turnaround, turnaround king
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