Tag Archives: audience outreach

NYCB’s MOVES and ABT’s 18/29 Club

New York City Ballet and American Ballet Theatre have both established special membership programs specifically for people in their 20s: MOVES and the 18/29 Club. It’s wonderful that the city’s major ballet companies recognize the need to cultivate younger audiences, … Continue reading

Posted in American Ballet Theatre, arts marketing, ballet, criticism, Dance, New York City, New York City Ballet | Tagged , , , , , , , , | 2 Comments

Fall for Dance: The Long-Term Impact

Leslie Kraus from Kate Weare Company Let me preface this post by saying that a full review of Friday evening’s performance is coming soon. But first, here are some thoughts and questions (and no real answers) about marketing dance at … Continue reading

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