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A Marketing Lesson from Rice Krispies
An email update from The Field brought to my attention James Surowiecki’s recent column in The New Yorker. He discusses marketing decisions made by Kellogg and Post cereals during the Great Depression as a lesson for today’s companies, which are … Continue reading
Posted in Articles, arts marketing, Education, History, New York City
Tagged advertising, arts management, arts marketing, arts organizations, career workshops, cereal, economy, James Surowiecki, Kellogg, New York City, Post, recession, Rice Krispies, snap crackle pop, The Field, The New Yorker
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